Jewelry Q & A

Diamond Jewelry Heart Pendant.

Q.the Shane Company comes out with the most interesting ads, and yes they suggest that *you* would be the perfect mate _if_ you purchase that perfect diamond. I wouldn't mind viewing the ad you brought up if it is availabe online. I know a lot of jewelry companies suggest that jewerly is only for women... but let's face it, we are the consumer of their merchandise. But it has been more acceptable that women wear jewelry than men. Do we see ads that show men purchasing their wives a cool electric tool?

A.Diamond jewelry is very popular. Some pieces, such as diamond engagement and wedding rings, are often worn 24 hours a day. Even though you may wear your diamond jewelry around the clock, you should give thought to its care. Diamonds are durable, but they still require proper maintenance. Diamonds can get smudged, soiled and dusty. Lotions, powders, soaps, even natural skin oils, put a film on diamonds and cut down their brilliance. Clean diamonds "glow" because the maximum amount of light can enter the stone and return in a fiery brilliance. It takes just a little care to keep them that way. Do not wear diamond jewelry, especially rings, when doing rough work. Even though diamond is one of the hardest materials in nature, it can still be chipped by a sharp, sudden blow. Chlorine can damage and discolor the mounting on your diamond jewelry. Keep your diamond away from chlorine bleach or other household chemicals. You should also remove your diamond jewelry before entering a chlorinated pool or hot tub. Clean your diamonds regularly using a commercial jewelry cleaner, a mix of ammonia and water, or a mild detergent. Dip the jewelry into the solution and use a soft brush to dislodge dust or dirt from under the setting. Avoid touching your clean diamonds with your fingers. Handle clean jewelry by its edges.

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